This will cover some of my experiences and various things I have learned while using Google’s blogging platform, called Blogger.
This is the second post in a series of posts about Internet Marketing and how I got into it. Read my previous post, My Start in Internet Marketing, to start at the beginning.
How I Started Using Blogger
I initially started a blog with Blogger on a bit of a whim. I had been looking into different website
This is a screenshot of my blog about Okinawa
building websites and blogging platforms but I was drawn in by Blogger because if its simplicity and ease of use.
So one evening I set up a blog on a topic that was easy for me to write about – soccer. As I edited the blog theme, and started adding content and pages, I realized that not only was this a lot of fun, it was also possibly much more lucrative compared to my previous experiences.
On a free Blogger blog, you can put Google Adsense ads, or any other ads you want to generate income from. So far in my experiences with WordPress, this is not possible on a free account.
I quickly launched my new soccer blog and began to post regularly about soccer topics. While I was not getting much, if any, traffic, I was enjoying learning how to use Blogger and run my own blog to much to mind.
After only a week or two, I started my second blog, focusing on the island of Okinawa, Japan. With this blog I did a better job making it look appealing, and more organized. I also spent more time doing keyword research, and learning about my competition on those keywords. I decided to focus specifically on Things to do in Okinawa, and thus post reviews and ideas of things for people to do while living on or visiting the island.
One important tip I learned from my Okinawa Travel Guide blog was that you have to focus on a niche topic if you want to have a chance of ranking in search engines. Niche blogging allows you to focus an entire blog or website on a specific topic, like Okinawa, and thus generate a lot of content on that one topic. This makes the blog look like an expert on that specific topic, which it is.
Taking what I had learned form my first two blogs, I started two more in the following months that focus on niche topics. These two blogs now generate thousands of visitors a week, with one of them often ranking in the first position on the first page of Google for the most lucrative keywords.
What caused their success? Well I honestly can’t claim all that much credit, they sort of just took off. But I can pass along two tips that certainly helped.
The first tip is one I mentioned above, but is so important it deserves mentioning again – make niche blogs.
The second tip is to try and find topics that have low competition, or an unmet need of information.
Begin by brainstorming specific blog topics you could write about, then use Google’s keyword tool to check keywords and traffic. Next, search for these topics in search engines and see what kind of websites come up. If there is a lot of competition, such as large websites dedicated to that topic, then you probably don’t want to try to compete with them. But if there are only blogs or lower quality websites with not much information, then this could be a good topic to start a blog about.
Probably the most important tip is to just start practicing. Start a blog and get some experience with it, and use what you learned from that on the next one.
Coming soon – why I like Blogger over other blogging platforms.